Deliverability
- Choosing the right sender email address
- Optimizing your deliverability
- Permission marketing
- Opens, clicks, bounces, unsubscribes and spam: what are good rates
- Avoiding spam traps
- Use my own domain in the sender email address – recommendations
- Use my own domain in the sender email address – why?
- Authenticating my domain with SPF, DKIM and DMARC protocols
- Why permission from contacts is necessary
- Spam complaints and how to avoid them