Best practices
- Permission marketing
- Opens, clicks, bounces, unsubscribes and spam: what are good rates
- Spam trap email addresses and how to avoid them
- Use my own domain in the sender email address – recommendations
- Use my own domain in the sender email address – why?
- Email authentication
Delivery issues
- How to brand and authenticate your domain
- My email went to junk/spam folder
- Difference between an open and an implied open
- Images are not showing up on my email
- Dealing with account suspensions
- Email delivery delays
Laws and Regulations
- About selling my contact list
- Major Anti Spam laws
- Buying, Selling, or Renting a Contact/Mailing List
- Include an unsubscribe link in your campaign
- Anti-spam laws from different countries
- Sender reputation