Deliverability
- Choosing the right sender email address
- Optimizing your deliverability
- Permission marketing
- Opens, clicks, bounces, unsubscribes and spam: what are good rates
- Avoiding spam traps
- Use my own domain in the sender email address – recommendations
Contacts
Laws and Regulations
- Required content in your campaign
- About selling my contact list
- Major Anti Spam laws
- Avoiding purchased or rented mailing lists
- Include an unsubscribe link in your campaign
- Sender reputation
Campaigns
- Email Subject Line Best Practices
- Sending Email Campaigns: Tips and Recommendations
- Generating engagement
- Why use an email marketing provider?
- Using text and images in emails
- Avoiding “noreply@” Email Addresses