Deliverability
- Choosing the right sender email address
- Optimizing your deliverability
- Permission marketing
- Opens, clicks, bounces, unsubscribes and spam: what are good rates
- Avoiding spam traps
- Use my own domain in the sender email address – why?
Contacts
Laws and Regulations
- Mandatory content in your campaign
- About selling my contact list
- Main Anti-Spam Laws
- Avoiding purchased or rented mailing lists
- Sender reputation
- Dedicated sending IP address
Campaigns
- Why sending image-only emails can hurt your performance
- Email Subject Line Best Practices
- Sending Email Campaigns: Tips and Recommendations
- Generating engagement
- Why use an email marketing provider?
- Using text and images in emails