Deliverability
- Permission marketing
- Opens, clicks, bounces, unsubscribes and spam: what are good rates
- Avoiding spam traps
- Use my own domain in the sender email address – recommendations
- Use my own domain in the sender email address – why?
- Authenticating my emails
Contacts
Laws and Regulations
- About selling my contact list
- Major Anti Spam laws
- Avoiding purchased or rented mailing lists
- Include an unsubscribe link in your campaign
- Anti-spam laws from different countries
- Sender reputation
Campaigns
- Generating engagement
- Why use an email marketing provider?
- Using text and images in emails
- “noreply@” Email Addresses
- Email design checklist
- Ideas on how to create the first template