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  2. Best practices

Best practices

Deliverability

  • Choosing the right sender email address
  • Optimizing your deliverability
  • Permission marketing
  • Opens, clicks, bounces, unsubscribes and spam: what are good rates
  • Avoiding spam traps
  • Use my own domain in the sender email address – recommendations
See all 10 articles

Contacts

  • Building your contact list
  • Getting new subscribers
  • A good contact list

Laws and Regulations

  • Required content in your campaign
  • About selling my contact list
  • Main Anti-Spam Laws
  • Avoiding purchased or rented mailing lists
  • Sender reputation
  • Dedicated sending IP address
See all 11 articles

Campaigns

  • Email Subject Line Best Practices
  • Sending Email Campaigns: Tips and Recommendations
  • Generating engagement
  • Why use an email marketing provider?
  • Using text and images in emails
  • Avoiding “noreply@” Email Addresses
See all 10 articles
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