Getting great results from your email campaigns can be tricky, especially if you have no idea when the campaign is truly ready. You can improve your campaign's performance by paying attention to a few things before and after you send.
We have compiled a list of recommendations to help you make the most of your email marketing efforts before and after hitting that send button.
To succeed with your campaign, you must verify that you've done everything possible to ensure it goes well.
Here are some things you should check first:
1. Consider your target audience.
- Verify that you're sending to the right people in the last step of the campaign creation.
- Check that you have permission to send to the contacts you selected.
- Ensure you've set up a segment correctly if you're sending to a segment.
2. Make sure your campaign is set up correctly.
- Review your subject line and campaign details on the last step of your campaign creation process.
- Make sure to use the correct email sender with your own authenticated domain.
3. Proofread and test your campaign content.
- Ensure that the text does not contain typos, that images are the right size and have alt text, and check for spammy words or phrases that could affect your campaign's delivery.
- When using merge tags in your campaign, ensure the default values are correct.
- Review your campaign content with a test email.
- Ask someone to review your campaign once you've checked everything.
You can send your campaign now!
If you've followed all these recommendations, you're ready to hit that Send button. Check out Create a Campaign to get started.
Following your campaign sending, evaluate your campaign statistics to gather the information you need to make future email marketing decisions.
Here are some things you should check after a few hours of the delivery time:
1. Keep an eye on deliveries
You should monitor the delivery of your campaign once you've given your subscribers a few hours to respond to your campaign. Spam filters or firewalls may block email campaigns that fail to deliver.
2. Keep track of engagement
Observe how your content resonates with your subscribers in terms of engagement for each campaign, as well as engagement over time. Statistic data such as opens, clicks, forwards, and social performance should be taken into account.
3. Keep track of unsubscribes and bounces
Monitor your bounces and unsubscribes over time so you can intervene if issues arise with your audience, campaign content, or delivery. Having a lot of unsubscribes could indicate that your permissions have lapsed or that something in your campaign content has caused people to unsubscribe.