The part of an email address that follows the @ symbol is known as the domain. The most popular email providers for personal emails are Gmail, Outlook, and Yahoo. Organizations and brands however usually have their own email domains in a commercial or institutional context.
Why this is important
From the perspective of your recipient, the first impression you give off with an email address like "@gmail.com" is not valuable to your organization or brand. Likewise, it's difficult to recognize the sender of the message at a glance with an email like this. Further, you cannot prove your identity, which makes it difficult for you to build trust with your audience.
A Gmail or Outlook address can be created by anyone at any time. So, in essence, it's clearly impractical for a potential client to verify that you are who you claim to be without seeing an email address that proves your identity. As an example, if you use a sender email address that ends in @yahoo.com to send a newsletter through an email marketing service, Yahoo! considers you to be impersonating the company, even if you are the legitimate owner.
Deliverability issues caused when using free email addresses
Yahoo! and AOL have asked receivers to reject any email that aren’t sent through their own email client or by their employees, causing the emails you send to bounce. Similarly, other free webmail addresses might redirect emails that are not sent from their employees to the SPAM and Junk folders.
Using your own private email address domain
- 1. Decide on a domain and register it.
Keep a consistent identity with your recipients by making sure it relates to your brand and your website. You will improve your email deliverability by using an email address with a domain that you own.
- 2. Choose the correct domain provider when buying a domain email address.
Find the one that's right for you. Here are some pointers that might prove useful when choosing where to register it:
- You should search for a domain with helpful customer support to assist you with setting up your domain and email address.
- Make sure it includes WHOIS Privacy so that your contact info is safe.
- Be sure you have full control over your domain name, in case you wish to switch services.
- 3. Authenticate your domain
To prove who you are, make sure you authenticate your email address.
- 4. Change your sender domain.
- With a recognizable and authenticated domain that belongs to you, you can now safely change the sender email address for campaigns.