Email embedded surveys, also called email inline surveys, are embedded in emails, and respondents can answer the questions directly in the email body. Surveys of this nature tend to be short and not exhaustive.
Why this is useful
An embedded email survey is one of the most effective methods for conducting a poll. For instance, a restaurant that wants to survey its existing customers about customer service is an excellent representation of a survey email with embedded questions.
When creating an email survey, remember that simple and clear subject lines are best. Likewise always motivate your recipients with a sense of urgency. Lastly, let them know what the survey is about and thank them for their participation.
How to add a survey to your campaign
- 1. Use the free online tool https://www.typeform.com/ to create a survey. Then, you can copy and paste the email code from the survey (HTML code)
Only the Type of form Opinion Scale can be used at the moment with this process.
Procedure on Typeform
Create a form from scratch
On the menu to choose the Type of form, choose Opinion Scale on the top right corner.
Edit your form to your liking.
Publish your form.
Click on Share
Click on Launch in an email
Select Get the code
- 2. Drag and drop the HTML content block into your email:
- 3. Drag it into the email content:
- 4. Select it and then you can paste the code into the Content Properties menu that will appear on the right part of the editor:
You can use this to collect data from your recipients since it will be directly linked to your created survey.