An explanation of merge tags
Merge tags are used to insert unique user data, linked to a unique value, from your mailing list into emails. As an example you could include your contacts' name in your email by using the *[FirstName]* merge tag in your content. They are also known as substitution strings, personalization fields or personalization tags. To summarize, each time you insert a merge tag into a campaign, it will be replaced with data stored in the field.
The following default fields are automatically created with all lists, and cannot be edited or deleted:
- Contact ID
- Email address
- Subscription Date
Why merge tags are useful
Including personalized fields in your campaigns will help you target your audience more directly and effectively so that you keep their attention. Keep in mind, people want to be treated as individuals, which is why personalization is essential to marketing practices. Accordingly, emails that are personalized are more likely to be opened and clicked on. In short, sending personalized emails to the right customer at the right time strengthens customer experiences.
How to add a custom field to your contact list
- 1. Select Contacts in the top menu.
- 2. In Contacts, access the list you want to use
- 3. Click on the cog wheel on the right-hand menu.
- 4. You will now see the Manage contact attributes options menu. Upon sign up the default fields (Contact ID, Email, Sign Up Date) are automatically created and added here based on your account registration information. The system uses these to track subscriber information and cannot be removed or edited.
- 5. There is also a field that was created when the list was made.
- 6. Create a new field by clicking on Enter attribute name and selecting the Value type.
- 7. Click save. (Custom fields cannot contain punctuation marks, special characters, or spaces.)
- 8. Depending on the field type, you will be able to name and select a field type:
- Text – Names and other text info (Field name and Content of the field cannot exceed 255 characters, including spaces), phone numbers, etc.
- Number – identification number, age, etc.
- Date time – Birthday, anniversary, etc.
Using a custom field in a campaign
Your custom field can be used as personalized content in your campaign once it's created. It can be included in either the subject line or the content.
If you want to add personalized fields to your campaign, you'll need to type them manually.
Please remember to match the tag exactly to the field name. Here are some examples:
Remember: keep in mind that the tag needs to match the field name exactly.
"Hi [FirstName] Here is your weekly update!"
"Hi John, Here is your weekly update!"
You can also use the [email] tag, which will take the recipient’s email address and insert it into the campaign:
"This email was sent to [email], as requested."
"This email was sent to email@example.com, as requested."
You can also use fallback fields if no data is currently available.