Understanding the campaign statistics

You can access a campaign's statistics after it's been sent out and use that information to tweak future campaigns. In the campaign statistics, you will find descriptions that range from poor to good. This article will help you learn about the different stats information you can see after a campaign is sent and its descriptions. 

Find out how to track your campaign performance here.

Open Rate

This statistic shows how many people have viewed your email and who has opened it. Open rates of at least 20% are considered good.

Bad = Below 10%

Average = Between 10% and 20%

Good = Between 20% and 100%

Click rate

These are the percentage of people who clicked a link on your campaign.

Bad = Less than 1%

Average = Between 1% and 10%

Good = Between 10% and 100%

Unsubscribe rate

The unsubscribe rate shows how many emails have been unsubscribed and who has done so. It shows you the speed of unsubscribes in percentage.

Bad = Higher than 1%

Average = Between 0.5% and 1%

Good = Less than 0.5%

Delivery rate

You can find out the percentage of contacts that received your campaign with this stat. You can consider this your contact list minus the bounces.

Bad = Less than 70%

Average = Between 70% and 90%

Good = Between 90% and 100%

To optimize your email marketing strategy, use this information to plan future campaigns and determine what is working and what isn't.