Confirming your list will ensure your list is clean and that all recipients have given their consent to receive your campaigns. The best deliverability practice when using a list of contacts you haven't sent to in a long time is to use this approach. This process will improve delivery by decreasing complaints, removing invalid addresses, and increase the overall engagement for your list.
Why this is important
Consider a scenario where you have a list of individuals who do not open your campaigns, or a list of individuals who have not been communicating with you for a long time and you want to make sure they are still interested in receiving your content; in these cases, a subscription confirmation email will inform you readily of who still wishes to receive your content, helping to keep your deliverability high and your list clean.
How to reconfirm a contact list
If you create a double opt-in list and upload the contact list yourself, there are two options to re-confirm their subscription:
- Create a new double opt-in list, you can name it Confirmed Emails
- Create a subscription form for this list.
- Copy the new form's URL Link.
- Create a campaign with a link to the form asking people to click if they want to sign up.
Your campaign should include the following:
Your emails should always contain your logo (ideally, on the top left corner), your physical address and an unsubscribe link.
If you have your logo in the top left corner of your email, the alt text on your logo will be the preheader text, which shows in the preview of the email for many email clients. Otherwise, the preheader text will be the first sentence of your campaign.
Subject: Please confirm to stay on the list
Preheader: We don’t want to send you emails you don’t want! Please confirm that you wish to receive our newsletter by clicking on the link below.
Hi [FirstName,there], This is a quick email from the folks at ___company x___. At one point, you signed up for our service and opted-in to receive our email newsletter. But lately we've been so busy that we haven't been sending out any newsletters at all. We've got lots of exciting news coming up and are going to start sending out our `___company x___` email news at the beginning of every month to tell you all about our news, updates, and other goodies. If you're still interested in hearing from us, just click on the link below to add yourself to our list again. If you're not interested in hearing from us again, simply click on unsubscribe below, or do nothing, and we'll remove you from our list. Thanks! Your Name ___company x___
- After your campaign is complete, only those who completed your new subscription form will remain on the list, your old list should be discarded.
This method should be used on a regular basis (every three to six months), especially with people who haven’t clicked or opened emails in some time.