Because spammers often masquerade as legitimate senders (claiming that their emails are coming from a real company or person).Receivers will often see authentication as a way to verify if the sender is really who they say they are. This is especially important when using an email service provider as they may (or may not) be allowed to send on your domain’s behalf. It is important to authenticate the email address you will be sending campaigns from. This will maximize the deliverability of your emails and ensure your emails will not be marked as spam. Please contact us when you are ready to do so: we will send you the instructions you can send to your web hosting company or IT team.
Authenticating with DMARC
You can also your authenticate your emails with Domain-based Message Authentication, Reporting & Conformance (DMARC). DMARC policies allow a sender to indicate that their emails are protected, and gives a receiver instructions if neither of those authentication methods passes. For example, emails from AOL and Yahoo! are currently set to be rejected.
If your domain has a DMARC record, please make sure CakeMail is allowed to send on your behalf.
Visit https://dmarcian.com/dmarc-inspector* to verify your settings.