Email authentication, also known as domain authentication or verification, focuses on identifying the sending domain or origin of emails so that your ISP can better transmit them. The use of this process helps prevent spoofing and phishing scams where an email message appears to be coming from one domain, but actually comes from another. When sending campaigns from an email address, it is important that it is authenticated, that way, your emails will be delivered more reliably and won't be marked as spam.
Why this is important
Because spammers often masquerade as legitimate senders (claiming that their emails are coming from a real company or person). Receivers will often see authentication as a way to verify if the sender is really who they say they are. This is especially important when using an email service provider as they may (or may not) be allowed to send on your domain’s behalf. For more on branding and authenticating your sender domain, see our guide.
How to authenticate your domain
It is important to authenticate the domain you will be sending campaigns from. This will maximize the deliverability of your emails and ensure your emails will not be marked as spam. Please contact us when you are ready to do so: we will send you the instructions you can send to your web hosting company or IT team.
Authenticating with DMARC
You can also your authenticate your emails with Domain-based Message Authentication, Reporting & Conformance (DMARC). DMARC policies allow a sender to indicate that their emails are protected, and gives a receiver instructions if neither of those authentication methods passes. For example, emails from AOL and Yahoo! are currently set to be rejected.
If your domain has a DMARC record, please make sure CakeMail is allowed to send on your behalf.
Visit https://dmarcian.com/dmarc-inspector* to verify your settings.