Sometimes, emails may not reach the intended inbox. In this article, we will learn why this happens and how to resolve it.
Why this is important
Emails must be delivered efficiently, so you need to know what may cause them not to reach their intended recipients. Essentially, email marketing involves more than just writing an email and clicking send. In order for it to work, it relies heavily on a reputation, valuable content, an engaged subscriber list and an interactive marketing platform that can facilitate delivery, all of which influence delivery effectiveness.
How to follow the proper verification process
Here's what you can do in order to find out what might be the cause of the undelivered email:
Check the Spam and Junk folders
Read this if your email ended up in your Junk or Spam folder: My email ended up in my Junk folder.
If it's not in your Spam or Junk folder, click on the Outbox tab to see if it's there. If it’s there, check the status:
- In queue: means there is a delay in delivery. If you edit, reprogram or send your newsletter again, it will lose its priority and fall to the bottom of the list.
- In review: means someone is currently looking at your newsletter because it was caught by our monitoring system. If there are any problems with your code or your content, someone will contact you.
Often it is the From email that prevents your email from being delivered if it is not found in your Junk/Spam folder and it appears in your account as sent. Listed below are the factors impacting email delivery in this situation.
@gmail or @hotmail domains:
Most webmail addresses, such as @gmail and @hotmail can cause delivery issues. It is possible they will not be delivered to your subscribers. For this reason, using a webmail address to send your emails is never a good idea.
Email addresses ending in @aol or @yahoo cannot be used by third-party services like CakeMail; as a result, your email will almost certainly be blocked by your subscribers.
Use your domain email address:
Using the domain of your website, where your company is listed, @mycompany.com is always the best way to ensure that not only the servers will let you through but also your subscribers will recognize your email address. To learn how to set up your sender email, see our guide.
Moreover, authenticating your domain with DKIM/SPF will give permission to CakeMail to send on your behalf. It is worth the effort if you can do it on your own or if you can obtain help from someone else.
Recipients with the same email domain address
If you are on the list of subscribers with the same email domain as the one you use to send an email and you do not receive it, it might be that your company server is blocking it internally. The company server doesn't recognize that our system is authorized to send messages on your behalf through @mycompany.com.
If you've already authenticated your email, the best thing you can do is whitelist md02.com on your internal server. To do so, you'll need to contact your IT department.
A lot of emails sent to them at once can overwhelm some email services. To maintain the stability of their networks, they throttle (slow down) the number of emails they receive from a given domain/IP address. It can sometimes cause delays, but as long as the email is not spam, it will usually get through within a few hours. If your email hasn’t bounced and you have not received your email within four hours, let us know so that we can attempt to figure out what’s going on.
In addition to being relevant, the content you send out to your contacts must not be considered spam. Avoiding ‘spam’ words and balancing your image-to-text ratio will help. Find out how to avoid being flagged as spam here.
Please contact support with as much information as possible if the issue does not apply to any of those cases. We’ll need:
- Login name or email address
- Subject of the newsletter
- Send time