You can use attributes to personalize your emails and create segments based on them. The purpose is to produce more targeted emails by using the personal information of your subscribers. This approach delivers individually tailored email marketing to each customer and increases email marketing metrics substantially. When new subscribers join your list, the information linked with these attributes can be collected.
Why this is important
In email marketing, personalization is undoubtedly king because it creates a stronger relationship between the brand and the customer, it is the best way of using the email program as a whole, and it offers customers a novel experience.
How to add attributes to your list
An attribute may be added to a list in two ways and can also allow you to collect information via the form attached to the attribute.
You have access to adding attributes in the list parameters:
- 1. Select the Contacts tab on the top menu in the dashboard.
- 2. Click on the gear icon on the right part of the page.
- 3. At this point, an attribute can be added. Select the list to add the attribute name and choose its type: string or date-time.
String: This attribute is for any text field that can be used to characterize your contacts.
Date-time: With this attribute, you can specify a date, such as a birthday.
- 4. You will find these attributes in the contacts list and its subscription form that will be generated after adding them. Click on the ... and Edit next to a contact to link the customer with an attribute.
By using this tool, you will be able to segment your audience and optimize your personalization, all of which will result in a streamlined user experience.