A reputable branded and authenticated email address ensures reliable delivery and prevents spam marking. Since spammers often pretend to be legitimate senders, recipients often use authentication to verify the sender's identity. The same applies to a branded domain link that allows you to be recognized.
Sender domain authentication
When sending campaigns from an email address, it is important that it is authenticated, that way, your emails will be delivered more reliably and won't be marked as spam. Receivers often see authentication as a way to verify if the sender is who they claim to be (since spammers often pretend that they are legitimate senders). Learn more on this subject.
Branded domain links
Branded links are URLs that contain a brand name or related term and are used to associate your company with the links, content, and emails you send.
Why this is important
Are your emails landing in spam? Keeping your brand consistent will directly affect the delivery of your campaigns. In this regard, you will need to authenticate your domain and brand your links. Being recognizable and having a strong brand presence is crucial in today's world. In addition, authenticating your domain will not only ensure delivery of your emails but also prevent them from being marked as spam.
How to Brand and authenticate your sender domain
Please send these instructions to your IT support team or your web hosting company. Once it is done, please let us know by contacting us here.
Branding (please change *domain* by your domain):
DKIM and SPF authentification (please change *domain* by your domain) :