You can create action-based segments by tagging contacts. When you tag a contact, you're updating their profile in real-time. For instance, if your subscribers click on certain email links, you may tag them with specific labels. 

In essence, your email contacts can be classified according to your segmentation needs by creating tags. You can also tag subscribers based on other actions, such as how they engage with your products. We'll show you how to create and use tags in this article, as well as how to do it for your entire list of contacts.

How to create tags

Here's how to create and use a tag.

1. Click on your user name in the top right corner and select Tag library from the drop-down menu.

2. Enter the name of your new tag. 

3. Click on Create 1 tag. 

4. Your tag is now created! You can close the menu.

How to tag a contact

To use a tag, follow these steps:

1. Select the Contacts tab.

2.  Select your Contact list.

3. Check the circle next to the email address.

4. The bottom of the page will display a new menu. Select Add or remove tags from the Actions menu.

5. Choose the tag you want to use and click Tag. Alternatively, you can create a tag directly in this menu.

6. When you have selected the tag, click Done.

7. It's as simple as that, your contact is now tagged!

Segment your contacts while importing a list

It also possible to include a label when importing your list of contacts, thus automatically segmenting the list upon import.

If you already have a segment based on a label, you can select that segment during the import process, and each contact from the list will be automatically added to the segment.

You can also create a new label or add an existing label to all your contacts during the list import validation step for future use.